In this episode, I talk to Lee Lefever about his book Big Enough: Building a Business that Scales with Your Lifestyle.

Lee is the co-founder of Common Craft – the creators of the original explainer videos that have earned over 50 million online video views. Common Craft produces educational guides, ready-made videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State.

We talk about:

How to know when to pivot in your business
The concept of return on luck
The new way of thinking about shareholder value


This episode is sponsored by The PodSquad – the podcast agency that books experts on relevant podcasts to increase their visibility and help them spread their message to a new audience. For more information check out

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