In this episode, I talk to Lee Lefever about his book Big Enough: Building a Business that Scales with Your Lifestyle.

Lee is the co-founder of Common Craft – the creators of the original explainer videos that have earned over 50 million online video views. Common Craft produces educational guides, ready-made videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State.

We talk about:

How to know when to pivot in your business
The concept of return on luck
The new way of thinking about shareholder value

Resources:

This episode is sponsored by The PodSquad – the podcast agency that books experts on relevant podcasts to increase their visibility and help them spread their message to a new audience. For more information check out https://thepodsquad.com/podcast-booking-services/

In this episode, I talk to Avery Swartz about her book See You On the Internet: Building Your Small Business with Digital Marketing

Avery is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She was ranked number 5 on Search Engine Journal’s Top 50 Women in Marketing list. She is also the resident tech expert on CTV Your Morning, highlighting the latest tech gadgets, apps, and tech news for a national audience. Avery has been a Professor at both Ryerson University and Humber College. She lives in Toronto.

We talk about:

Common mistakes on small business websites
How to choose the right social media platform for your business
How SEO is like losing weight and more.

Resources:

Avery’s website:  https://averyswartz.com/
Connect with Avery on Twitter: https://twitter.com/AverySwartz
Get Avery’s book: https://www.seeyouontheinternet.com/

This episode is sponsored by The PodSquad – the podcast agency that books experts on relevant podcasts to increase their visibility and help them spread their message to a new audience. For more information check out https://thepodsquad.com/podcast-booking-services/

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